Every comparison page and listicle we can build today runs on public numbers, and most of those numbers belong to ZoomInfo, Apollo, Cognism, and 6sense. This request breaks out the specific figures Clay can supply, cell by cell, so each buyer scenario can be worked in parallel and turned into owned, citable content.
Three findings from the consolidated report, stated as they were measured.
On the exact question "Clay vs ZoomInfo vs Apollo", the pages AI engines cite are third-party comparison blogs (formanorden.com, choosemystack.com, managedoutbound.com, biltai.io, thecounterbrief.com, gtmeagency.com, lead411.com). Not one of them is clay.com, zoominfo.com, or apollo.io.
Model Council v2, 25 prompts, 2,368 claims extracted from ChatGPT (887 claims) and Claude (1,481 claims): 23.6% of claims support choosing Clay, 47.3% argue for a competitor, 16.9% are neutral, 12.1% other.
Circulating opposing claim: "ZoomInfo had a 61% direct-dial rate in independent 2026 tests." ZoomInfo's own article names Sendoso (70% reduction, $4.9M pipeline) and ConnectWise (40,000+ records). Clay's public FAQ line, "We often double or triple data coverage rates at a 1/5th or less of the cost of ZoomInfo," has no published methodology behind it.
| Position argued | Share of claims |
|---|---|
| Use Clay (custom data) | 23.6% |
| Choose ZoomInfo (enterprise) | 24.1% |
| Start with Apollo | 23.3% |
| Match tool to job | 14.5% |
| Combine Apollo + Clay | 2.4% |
| Domain | Share |
|---|---|
| pipeline.zoominfo.com | 32.2% |
| apollo.io | 22.6% |
| clay.com (owned) | 20.7% |
| cognism.com | 16.1% |
| ftc.gov | 13.7% |
Public case studies on clay.com, scraped Sep 22, 2026: 40 pages fetched (31 /customers/ stories, 9 /blog/ case studies), 156 quantified outcome records across 38 pages. Quotes below are verbatim from the page; nothing is rounded, recomputed or paraphrased. Where a case study answers part of an ask, the ask is marked Partially available and the remainder stays TO PROVIDE.
A5. The clay.com case studies already state named customer, use case, baseline, post-Clay figure and time window.
A1, A3, A4, A6, A7, A8, A9, A11. A case study covers part of the metric; the head-to-head or by-field remainder is still needed from Clay.
A2, A10, A12. No clay.com case study publishes these figures. 40 TO PROVIDE placeholders remain across the matrix and asks, down from 42 in the first issue. Two further asks added Sep 23, 2026 (A13, A14) also start with no public evidence and are tracked below.
| Ask | Data ask | Status | Public case studies cited |
|---|---|---|---|
| A1 | Match rate and accuracy by field after the Clay waterfall | PARTIALLY AVAILABLE | Anthropic, Hex, Legora, OpenAI, Verkada (EMEA), depthfirst |
| A2 | Direct-dial connect rate, North America enterprise ICP | TO PROVIDE | No public case study evidence |
| A3 | EMEA / APAC phone and email accuracy | PARTIALLY AVAILABLE | Verkada (EMEA) |
| A4 | Cost per enriched record at 1k / 10k / 100k | PARTIALLY AVAILABLE | A-LIGN, IntroCRM, Terrapinn, Verkada (EMEA) |
| A5 | Named customer outcomes with before/after numbers | PUBLICLY AVAILABLE | A-LIGN, OpenAI, Pump, Saviynt, Sendoso, Terrapinn, Verkada (EMEA) |
| A6 | Time-to-first-workflow for a non-technical user | PARTIALLY AVAILABLE | A-LIGN, AlertMedia, Merge, ServiceBell |
| A7 | Bounce-rate benchmark by plan tier | PARTIALLY AVAILABLE | Verkada (EMEA) |
| A8 | Incremental fill rate on an existing ZoomInfo or Apollo seat | PARTIALLY AVAILABLE | A-LIGN, Anthropic, Hex, OpenAI, Verkada (EMEA) |
| A9 | Signup and trial enrichment: match rate and latency | PARTIALLY AVAILABLE | Anthropic, ElevenLabs, Recharge |
| A10 | Agency multi-workspace proof | TO PROVIDE | No public case study evidence |
| A11 | Technographic and intent coverage | PARTIALLY AVAILABLE | A-LIGN, Coverflex, Oyster, Pump, depthfirst |
| A12 | Claygent accuracy and template gallery with setup times | TO PROVIDE | No public case study evidence |
| A13 | Claygent accuracy benchmark against a manual researcher on a defined task set (new, Sep 23 revision) | TO PROVIDE | No public case study evidence |
| A14 | "Under 10 minutes" time-to-first-workflow claim, to confirm before use (new, Sep 23 revision) | TO PROVIDE | Merge (single practitioner quote; not a measured cohort) |
| Customer | Verbatim text | Category | Source |
|---|---|---|---|
| OpenAI | More than doubled enrichment coverage from low 40% to high 80% | Data coverage or match rate | clay.com/customers/open-ai |
| Anthropic | “We've had a 3x better match rate by using a combination of providers through Clay than we had with just our single provider before.” | Data coverage or match rate | clay.com/customers/anthropic |
| Hex | Hex saw Clay fill 88% of the data gap left by their previous enrichment provider, and a 7% improvement in total account coverage. | Data coverage or match rate | clay.com/customers/hex |
| Verkada (EMEA) | Enrich accounts using 150+ regional data sources gets 62% better enrichment rate than large incumbent vendor | Data coverage or match rate | clay.com/customers/verkada-emea |
| Verkada (EMEA) | By consolidating vendor relationships through Clay's 150+ data source ecosystem, Verkada saw their data coverage increase from 50% to over 80%, even within niche geographies. | Data coverage or match rate | clay.com/customers/verkada-emea |
| Verkada (EMEA) | “Our previous flow relied on a single vendor and 15% of the ‘validated’ emails still resulted in bounced emails.” | Other | clay.com/customers/verkada-emea |
| depthfirst | Fill rates on key firmographic and technographic fields climbed from 50% to over 95%. | Data coverage or match rate | clay.com/customers/depthfirst |
| A-LIGN | The data quality impact: Clay found 4,500 new LinkedIn URLs that standard providers missed (41% lift). | Data coverage or match rate | clay.com/customers/a-lign |
| A-LIGN | The result: $6.8M in displacement pipeline (with $3.3M closed), 83% reduction in research costs, significant cost savings, 108% net revenue retention, contribution to 40%+ year-over-year pipeline growth, and an organization that now defaults to asking "Can we automate this?" instead of accepting manual processes as inevitable. | Cost saved | clay.com/customers/a-lign |
| A-LIGN | The cost: The Clay contract cost $10K less than the manual research contract. | Cost saved | clay.com/customers/a-lign |
| Regency Supply | Regency built a Clay-powered workflow that tracks over 5,000 contacts, automatically updates records when one of them changes roles, and alerts sales reps in real time. | Volume or scale | clay.com/customers/regency-supply |
| Coverflex | “With Clay, N8N, and Postgres, we’ve created an internal Zoominfo that generates more than 200 demos a month,” says Pedro. | Pipeline or revenue | clay.com/customers/coverflex |
| Rootly | Consolidated tech stack and reduced operational costs from using multiple vendors (Apollo, UserGems, 6sense) to one Clay-centered workflow | Cost saved | clay.com/customers/rootly |
| IntroCRM | How IntroCRM cut its prospecting data budget by 65% and built better lead lists lists with Clay | Cost saved | clay.com/blog/how-introcrm-cut-its-prospecting-data-budget-by-65-and-built-better-lead-lists-lists-with-clay |
| Mistral AI | At past jobs, I spent $500k on data integration consultants and platforms, and I spend zero money on this with Clay. | Cost saved | clay.com/customers/mistral-ai |
Derived from the head-to-head prompt battery and the opportunity map. The default answer is what AI engines say today; the evidence is the source finding behind it.
24.1% of head-to-head claims say "Choose ZoomInfo (enterprise)". Representative opposing claim: "For a team with no vendor loyalty, ZoomInfo is only the right default if the team is enterprise-scale, cold-call-heavy, and operating primarily in North America."
23.3% of head-to-head claims say "Start with Apollo". Apollo: 230M+ contacts, free tier, public tiers, built-in sequencing.
14.5% of head-to-head claims say "Match tool to job". Supporting claim: "Clay offers transparent wholesale rates that name every data provider your enrichment pulls from."
Derived from the head-to-head prompt battery framing. No Clay figure exists in any source for signup enrichment match rate or latency.
Agency and Multi-Workspace: our SoV 19.7%. Model Council: 10 agreements / 5 disagreements. Confirmed by three independent sources.
Cognism: phone-verified mobile numbers, GDPR-by-design sourcing, strongest in EMEA coverage. Clay's product context says it "dramatically improves EMEA phone number accuracy" with no public number.
Competitive Displacement Targeting: our SoV 20.9%, Clay rank #14 of 20, behind 6sense, ZoomInfo, HG Insights, BuiltWith, and Apollo. This is the category pipeline.zoominfo.com/sales/lead-enrichment-tools competes in.
Negative narrative "seen" counts: Ease of use 12.8k, Pricing 10.3k, Setup complexity 3.4k, Learning curve 1.9k, Operational complexity 1.2k, Workflow complexity 700. Brand Sentiment Score 65/100.
2.4% of head-to-head claims say "Combine Apollo + Clay". ZoomInfo claims a parallel waterfall across 25+ providers with the highest-confidence result.
Read across a row to see every competitor figure Clay must be comparable to in that scenario. Read down a column to see the full ask list for one competitor. n/a marks cells where that competitor is not the relevant benchmark.
| Buyer scenario | ZoomInfo | Apollo | Cognism | 6sense |
|---|---|---|---|---|
| S1. Enterprise seats, cold-call heavy, North AmericaToday: ZoomInfo is the default answer | TO PROVIDEDirect-dial connect rate and mobile match rate, North America enterprise ICPComparable to: "61% direct-dial rate in independent 2026 tests"; 135M+ verified phone numbers; 500M+ contactsAsks A2, A1, A5 |
n/a | TO PROVIDEPhone-verified mobile match rate, North America sampleComparable to: Cognism phone-verified mobile numbersAsks A1 |
n/a |
| S2. Bootstrapped startup, cheap and fast to startToday: Apollo is the default answer | n/a | TO PROVIDECost per enriched record at 1k volume on the $0 tier, and time from signup to first enriched listComparable to: Apollo free tier, public tiers, 230M+ contacts, built-in sequencingAsks A4, A6 |
n/a | n/a |
| S3. Mid-market team with ops capacity, needs custom workflowsToday: Clay's target middle | TO PROVIDEMatch rate by field after the waterfall (email, direct dial, mobile), plus one named mid-market customer outcomeComparable to: 500M+ contacts; parallel waterfall across 25+ providers; Sendoso (70% reduction, $4.9M pipeline)PUBLIC (PARTIAL)Hex: Hex saw Clay fill 88% of the data gap left by their previous enrichment provider, and a 7% improvement in total account coverage. clay.com/customers/hex Merge: SDRs got 10+ hours back every week, and response rates climbed 20% because outreach was tailored from the first touch. clay.com/customers/merge Still needed: Named outcomes exist; the match-rate table by field is still needed.Asks A1, A5, A7 |
TO PROVIDESame match-rate table with Apollo as the baseline provider; cost per enriched record at 10kComparable to: 230M+ contacts; free tier; built-in sequencingAsks A1, A4 |
n/a | n/a |
| S4. PLG trial and signup enrichmentToday: No owner of the narrative yet | TO PROVIDESignup enrichment match rate (work vs personal email) and median latency per recordComparable to: 500M+ contacts; 100M+ companiesPUBLIC (PARTIAL)Anthropic: 3x’d data enrichment coverage on contact information, firmographics, and more clay.com/customers/anthropic Still needed: Coverage figure only; no signup match rate or latency published.Asks A9, A7 |
TO PROVIDECost per enriched signup at 10k volumeComparable to: Apollo free tier, public tiersAsks A9, A4 |
n/a | n/a |
| S5. Lead-gen agency, multi-workspaceToday: Inconsistent answers, nobody owns it | TO PROVIDEAgency-plan cost per enriched record at 100k volumeComparable to: Consumption-credit, quote-based at scaleAsks A4, A10 |
TO PROVIDECost per enriched record at 10k and 100k across client workspaces; workspaces per agency accountComparable to: Apollo public tiersAsks A4, A10, A5 |
n/a | n/a |
| S6. Selling into EMEA / APACToday: Cognism is the default answer | TO PROVIDEEMEA / APAC phone and email accuracy by countryComparable to: 135M+ verified phone numbersPUBLIC (PARTIAL)Verkada (EMEA): By consolidating vendor relationships through Clay's 150+ data source ecosystem, Verkada saw their data coverage increase from 50% to over 80%, even within niche geographies. clay.com/customers/verkada-emea Verkada (EMEA): "We're getting address data with 95% accuracy," clay.com/customers/verkada-emea Still needed: EMEA coverage and address accuracy only; no APAC, phone or email figure.Asks A3 |
n/a | TO PROVIDEEMEA mobile accuracy on a phone-verified sample, with GDPR sourcing basisComparable to: Phone-verified mobile numbers; GDPR-by-design; strongest in EMEAAsks A3 |
n/a |
| S7. Enterprise ABM, intent, competitive displacement and technographic targetingToday: 6sense and ZoomInfo lead | TO PROVIDETechnographic coverage: % of target accounts with a confirmed competitor install, accuracy vs verified sampleComparable to: pipeline.zoominfo.com/sales/lead-enrichment-tools (32.2% of category citations); 100M+ companiesPUBLIC (PARTIAL)depthfirst: Fill rates on key firmographic and technographic fields climbed from 50% to over 95%. clay.com/customers/depthfirst Still needed: Fill rate only; no confirmed-install share or accuracy figure.Asks A11, A5 |
TO PROVIDESame technographic coverage table. Apollo ranks ahead of Clay on this topic in our SoV tracking; no Apollo figure in sourcesComparable to: Ranked ahead of Clay on Competitive Displacement Targeting (Clay rank #14 of 20)PUBLIC (PARTIAL)depthfirst: Fill rates on key firmographic and technographic fields climbed from 50% to over 95%. clay.com/customers/depthfirst Still needed: Fill rate only; no confirmed-install share or accuracy figure.Asks A11 |
n/a | TO PROVIDEIntent-signal coverage and one displacement campaign outcome with a named accountComparable to: Predictive intent; ABM orchestration across display, LinkedIn, and emailPUBLIC (PARTIAL)A-LIGN: The result: $6.8M in displacement pipeline (with $3.3M closed), 83% reduction in research costs, significant cost savings, 108% net revenue retention, contribution to 40%+ year-over-year pipeline growth, and an organization that now defaults to asking "Can we automate this?" instead of accepting manual processes as inevitable. clay.com/customers/a-lign Oyster: The results were immediate — within just one month, they saw $34K+ in new pipeline generated from these previously untapped accounts. clay.com/customers/oyster Still needed: Displacement outcome exists; intent-signal coverage still needed.Asks A11, A5 |
| S8. Non-technical team, first workflowToday: Complexity narrative works against Clay | TO PROVIDEMeasured time-to-first-workflow for a non-technical user; template gallery with setup timesComparable to: GTM Studio, provider-managed automatically; "managed platform with no workflow configuration at all"PUBLIC (PARTIAL)AlertMedia: "It only takes about 30 minutes to set up a new workflow." clay.com/customers/alertmedia Still needed: Practitioner estimate only; no measured non-technical cohort or template times.Asks A6, A12, A13, A14 |
TO PROVIDESame measured onboarding time, compared to an all-in-one setupComparable to: Data and engagement under one login; free tierPUBLIC (PARTIAL)AlertMedia: "It only takes about 30 minutes to set up a new workflow." clay.com/customers/alertmedia Merge: With Clay I can connect all of it, add a layer of AI, and build a system driving real impact for the team in 10 minutes," he says. clay.com/customers/merge Still needed: Practitioner estimates only; no measured onboarding time.Asks A6, A12, A13, A14 |
n/a | n/a |
| S9. Layering Clay on an existing ZoomInfo or Apollo seatToday: Combine story barely appears | TO PROVIDEIncremental fill rate by field when Clay runs after a ZoomInfo missComparable to: Parallel waterfall across 25+ providers, highest-confidence resultPUBLIC (PARTIAL)Hex: Hex saw Clay fill 88% of the data gap left by their previous enrichment provider, and a 7% improvement in total account coverage. clay.com/customers/hex Verkada (EMEA): Enrich accounts using 150+ regional data sources gets 62% better enrichment rate than large incumbent vendor clay.com/customers/verkada-emea Still needed: Incumbent unnamed; no per-field split.Asks A8, A1 |
TO PROVIDEIncremental fill rate by field when Clay runs after an Apollo missComparable to: 230M+ contacts; "Combine Apollo + Clay" appears in 2.4% of head-to-head claimsPUBLIC (PARTIAL)OpenAI: More than doubled enrichment coverage from low 40% to high 80% clay.com/customers/open-ai Anthropic: “We've had a 3x better match rate by using a combination of providers through Clay than we had with just our single provider before.” clay.com/customers/anthropic Still needed: Incumbent unnamed; no per-field split.Asks A8, A1 |
n/a | n/a |
Each ask states the metric definition, how to segment it, the competitor claim it counters, and the format needed. Owners are Clay roles, not names.
TO PROVIDE Head-to-head match rate vs ZoomInfo and Apollo by field (email, direct dial, mobile) with sample size, ICP, region and provider chain. No case study names the incumbent provider, and none publishes an email or phone match rate by field.
No public case study reports a dial connect rate or a direct-dial or mobile match rate. The full ask stands.
TO PROVIDE APAC entirely (no public case study has an APAC figure); mobile and direct-dial accuracy by country; email deliverability by region; GDPR sourcing basis. Public evidence is EMEA only, from one customer, and covers account coverage and postal address accuracy rather than phone or email.
TO PROVIDE The cost-per-enriched-record curve itself at 1k, 10k and 100k per plan tier. No case study publishes a cost per record, and every public savings figure is measured against manual research, a data broker, consultants or an unnamed single vendor, not against a named ZoomInfo or Apollo contract.
Note: clay.com case studies already state named customer, use case, baseline, post-Clay figure and time window for several customers. What TPC still needs from Clay is confirmation of which named customers may be reused in comparison content. No public outcome is measured against a ZoomInfo or Apollo baseline.
TO PROVIDE A measured figure: minutes from account creation to first enriched table or published workflow on users with no RevOps or engineering title, with sample size, template used and onboarding help stated. The public figures are self-reported by GTM and RevOps practitioners for building a new workflow, not a measured non-technical cohort.
TO PROVIDE Post-Clay hard-bounce rate by plan tier and verification configuration, with sample size, sending tool and date range. The only public figures come from one customer (Verkada EMEA) and describe the pre-Clay single-vendor bounce rate and the waste removed, not a Clay bounce rate.
TO PROVIDE The incumbent named as ZoomInfo or Apollo, the per-field split (email, direct dial, mobile), sample size, ICP and provider order. Public pages describe the incumbent only as a large incumbent vendor, previous enrichment provider, single provider or standard providers.
TO PROVIDE Signup match rate split by work vs personal email domain, median seconds per record from webhook to enriched row, sample size and date range. No case study publishes a signup-specific match rate or latency; the Anthropic page describes PLG signup enrichment coverage only.
No public case study covers agency multi-workspace operation. The nearest page, IntroCRM (2023 blog), is a single client list built by an agency-style firm and does not answer workspaces per account or cross-workspace deployment time. The full ask stands.
TO PROVIDE Number of technologies detectable; % of target accounts with a confirmed install for a named competitor technology; accuracy vs a verified install sample; intent-signal coverage percentage. depthfirst is the only page with a technographic fill rate, and no page publishes an intent-coverage figure.
No public case study publishes a Claygent accuracy percentage or a template setup time. Claygent is referenced (Mistral AI, A-LIGN, Coverflex) without an accuracy figure; the Sana +60% data accuracy and Verkada EMEA 95% address accuracy describe enrichment data, not Claygent output. The full ask stands.
No public case study compares Claygent output to a human researcher on the same records. The nearest public evidence is A-LIGN, which describes cost and volume rather than graded accuracy: A-LIGN: The cost: The Clay contract cost $10K less than the manual research contract. clay.com/customers/a-lign. The full ask stands.
The only public "10 minutes" is one practitioner quote. TPC will not publish an "under 10 minutes" claim unless Clay's product analytics confirm it. If the data does not support it, the measured median from A6 is published instead and this ask closes.
What AI engines are already quoting, with the source it was captured from and the ask that answers it.
| ID | About | Claim | Source | Answered by |
|---|---|---|---|---|
| C1 | ZoomInfo | "ZoomInfo had a 61% direct-dial rate in independent 2026 tests." | Representative opposing claim, Model Council v2 (Clay vs. the Field) | A2 |
| C2 | ZoomInfo | "For a team with no vendor loyalty, ZoomInfo is only the right default if the team is enterprise-scale, cold-call-heavy, and operating primarily in North America." | Representative opposing claim, Model Council v2 (Clay vs. the Field) | A1, A2, A4 |
| C3 | ZoomInfo | 500M+ contacts | pipeline.zoominfo.com/sales/lead-enrichment-tools (Content Plan) | A1 |
| C4 | ZoomInfo | 100M+ companies | pipeline.zoominfo.com/sales/lead-enrichment-tools (Content Plan) | A1, A11 |
| C5 | ZoomInfo | 135M+ verified phone numbers | pipeline.zoominfo.com/sales/lead-enrichment-tools (Content Plan) | A2, A3 |
| C6 | ZoomInfo | Parallel waterfall across 25+ providers, highest-confidence result | pipeline.zoominfo.com/sales/lead-enrichment-tools (Content Plan) | A1, A8 |
| C7 | ZoomInfo | Chorus conversation intelligence, built in | pipeline.zoominfo.com/sales/lead-enrichment-tools (Content Plan) | None (conceded in the fair best-for-each section) |
| C8 | ZoomInfo | Sendoso: 70% reduction, $4.9M pipeline | pipeline.zoominfo.com/sales/lead-enrichment-tools (Content Plan) | A5 |
| C9 | ZoomInfo | ConnectWise: 40,000+ records | pipeline.zoominfo.com/sales/lead-enrichment-tools (Content Plan) | A5 |
| C10 | ZoomInfo | Consumption-credit pricing, quote-based at scale | pipeline.zoominfo.com/sales/lead-enrichment-tools (Content Plan) | A4 |
| C11 | ZoomInfo | pipeline.zoominfo.com holds 32.2% share of top cited domains in the whole category | app.promptingco.com citation analytics (Clay vs. the Field) | A11 |
| C12 | Apollo | 230M+ contacts | Content Plan listicle entry (public Apollo claim) | A1, A8 |
| C13 | Apollo | Free tier; public tiers | Content Plan listicle entry (public Apollo claim) | A4, A9 |
| C14 | Apollo | Built-in sequencing and AI-drafted outreach in one subscription | Content Plan listicle entry (public Apollo claim) | A6 |
| C15 | Cognism | Phone-verified mobile numbers, GDPR-by-design sourcing, strongest in EMEA coverage | Content Plan listicle entry (public Cognism claim) | A3 |
| C16 | 6sense | Predictive intent and ABM orchestration across display, LinkedIn, and email, ahead of a form fill | Content Plan listicle entry (public 6sense claim) | A11 |
| C17 | About Clay (unsourced) | "10 to 14% bounce rates when configured properly" | Circulating in AI answers per Clay's sentiment tracking; not traceable to a published source (Content Plan) | A7 |
| C18 | About Clay (Claude) | "Clay is a good lead enrichment tool for teams that want to own their enrichment logic, and a poor fit for teams that want enrichment to just work." | Claude, Tool Comparison and Selection, Clay's Narrative Intelligence view (Clay vs. the Field) | A6, A12, A13, A14 |
| C19 | Clay's own (needs methodology) | "We often double or triple data coverage rates at a 1/5th or less of the cost of ZoomInfo." | Clay public FAQ, as cited in ZoomInfo's own Clay vs. ZoomInfo comparison (Content Plan) | A1, A4 |
| C20 | Supporting Clay | "Clay offers transparent wholesale rates that name every data provider your enrichment pulls from." | Representative supporting claim, Model Council v2 (Clay vs. the Field) | A4 |
P1 unblocks the clay.com/compare/clay-vs-zoominfo page. P2 unblocks the listicle and per-scenario pages. Revised Sep 23, 2026: A12 moves to P1 and A6 to P2, and the two new Claygent asks (A13, A14) slot in beside them, so the complexity and cost counter-narrative is now carried inside P1 and P2 rather than a separate P3 tier.
Unblocks the clay.com/compare/clay-vs-zoominfo page
Asks: A1, A2, A4, A5, A12, A13
Unblocks the best-lead-enrichment-tools listicle and per-scenario pages
Asks: A3, A6, A7, A8, A9, A10, A11, A14
Complexity and cost counter-narrative thread, now folded into P1 and P2
Asks: None remaining. A6 promoted to P2 and A12 promoted to P1 on Sep 23, 2026.
| Window | Work | Clay owner roles | Asks |
|---|---|---|---|
| Days 1 to 2 | Kickoff, confirm owners, confirm ICP and sample definitions for A1 and A2; agree the Claygent task set and grader for A12 and A13 | RevOps, Data, Product Marketing | A1, A2, A12, A13 |
| Days 3 to 5 | Pull match-rate and cost data; shortlist 4 to 6 customers for named outcomes | Data, RevOps, Customer Marketing | A1, A4, A5 |
| Days 6 to 8 | Run or source the direct-dial connect test; run the Claygent vs manual researcher benchmark; draft methodology notes | RevOps, Data, Product Marketing | A2, A1, A13, A12 |
| Days 9 to 10 | Customer approvals in flight; EMEA / APAC and bounce-rate pulls | Customer Marketing, Data | A5, A3, A7 |
| Days 11 to 12 | Incremental fill, signup enrichment, agency, technographic pulls | Data, Product Marketing, Customer Marketing | A8, A9, A10, A11 |
| Days 13 to 14 | Onboarding time study and template gallery export; pull the under-10-minutes cohort check; review and handoff to TPC | Product Marketing | A6, A14, A12 |
| Role | Covers |
|---|---|
| RevOps | Cost curves, direct-dial test coordination, plan-tier data |
| Data | Match-rate, accuracy, bounce, incremental fill, technographic coverage |
| Customer Marketing | Named customer approvals and before/after metrics |
| Product Marketing | Onboarding time study, template gallery, Claygent accuracy and the Claygent vs manual researcher benchmark, under-10-minutes cohort check, signup enrichment |